We believe change is the essential process through which better futures are realized. Only by instigating change in mindsets, behaviours and processes can we deliver change in outcomes and results.
You can’t instigate change without knowledge. We have the tenacity to seek critical understanding of every business, every environment, every issue – and the courage to confront leaders with undiluted truths.
The only measure of our success is a meaningful, permanent and self-sustaining transformation of an organization. We don’t deliver instructions, we transfer knowledge, develop human capital and shape new realities.

more than a name

Choosing to name our venture Structure was a natural one, combining our managerial expertise and an engineering education. In management, structure provides a key framework, it should be resilient but also flexible, able to be shaped to meet evolving circumstances. In engineering, structure defines the underlying form of a building, providing both its strength and external appearance. We combine both of these meanings, providing services that deliver long-lasting change to our clients’ organizations.

leadership team

leadership team

khaled al-kurdi CEO, Chief Consultant
Khaled is the founder of Structure Consulting. He has been an entrepreneur, a mentor and consultant for the past 18 years and has been a board member with many Jordanian Public and Private Shareholding companies. [read more]
key competencies: Strategy, Strategic Models, Change Management, Special Weapons And Tactics (SWAT)
Ruba Asfour Partner
Ruba is a Partner in Structure Consulting and a Project Consultant in Marketing. Ruba brings in 12 years experience in engineering and local and International marketing. [read more]
key competencies: Marketing
Ahmed Ayesh Lead Consultant

Ahmed Joined Structure Consulting as a Lead Consultant. His consulting experience spans eight years with reputable consulting firms last in the position of Chief Advisor.

[read more]
key competencies: Business Process Design and Re-engineering, Organizational Development, Knowledge Management, Excellence Models
Reem Swies Office Manager
Reem joined Structure from its inception and brings 18 years of experience in administrative management. She manages all administrative, HR and accounting affairs of the firm and ensures that all projects remain true to their timeline and budgetary requirements. She also manages all social affairs and maintains sanity within the firm when pressure builds up.
key competencies: Keeping us all organized
commited to change